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Asking Questions the Sandler Way

"Good Question—Why Do You Ask?"

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Selling begins when you start asking good questions

Antonio Garrido's breakthrough book for salespeople, Asking Questions the Sandler Way, shows how to get both buyer and seller to the right solution, faster, more efficiently, and with less stress — by asking the right questions, in the right way, at the right time, for the right reason.

A resource for effective prospecting communications

  • Why productive selling communications begin when you start asking good questions.
  • How to introduce questions at the right time, for the right reason, to keep prospects and customers engaged.
  • How you can use questions to control conversations and move the sales cycle in a positive, definitive direction.

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Asking Questions the Sandler Way


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How can salespeople maintain control of the conversation? One of the best ways is to ask the prospect questions … instead of only answering them.

To find out how to do that effectively, and without missing a beat, download this FREE sample chapter from Asking Questions the Sandler Way.

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Antonio Garrido, Author

Antonio Garrido plays an important role in Sandler’s worldwide organization, and is recognized internationally as a business development expert specializing in executive sales consulting and sales productivity training. A dynamic, enthusiastic speaker certified in the proprietary selling system developed by David H. Sandler, he informs, entertains, and motivates leadership and rank-and-file sales teams to achieve at their full potential.

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