Skip to main content
Danny Wood Enterprises, L.L.C. | Rutherford, NJ | 201-842-0055

Sandler Sales Foundations

Improve Sales Performance!

201-842-0055 or Book a Call

Take Your SALES to the Next LEVEL

Your first step in becoming a Certified Sales Master

Sales is the most common profession in the United States, yet no one grows up dreaming of being a salesperson. Typically, salespeople have no formal training or a common process to execute this role. This leads to misconceptions and poor performance. We are here to change that!


Evolve the Attitudes, Behaviors, and Techniques of salespeople that improve performance.


Elevate and systematize your customer journey to support sustainable growth goals.


Excel with a proven methodology that drives pipeline growth, increases forecast accuracy, and creates accountability across your channels.

Discover how to overcome:

  • Low lead conversation rates & not enough initial conversations
  • Wasting time on unqualified prospects
  • Not having control over the customer journey
  • Price concessions & giving away content to close deals
  • Getting “ghosted” by unmotivated prospects & phantom “yesses”
  • Work effectively in a hybrid sales world

View the Sandler Sales Foundations Brochure

You will learn how to:

  • Establish equal stature with prospective customers
  • Control the sales process & customer journey
  • Build an environment of mutual agreement throughout sales engagements
  • Ask better questions to uncover motivations to take action, willingness to make investments, & evaluate solutions
  • Negotiate with impact
  • Work effectively in a hybrid sales world

Your first step to closing more business!

Sandler Foundations is where everyone involved in Sandler Training officially starts. It is a 10-week introductory course designed to give a complete overview of the Sandler Selling System and the information needed to immediately improve your performance.

Schedule a call to get started!

  • Use a Proven Process for Sales

    Discover the power of the seven-step Sandler Selling System and overlay it on your current sales approach to develop a common process and sales language for your team.

  • Establish Rapport & Trust with the Prospect

    Learn easy-to-follow frameworks to better understand yourself and others and how to communicate more effectively with prospects, clients, and internal team members. 

  • Start Sales Conversations & Set an Agenda

    Take control of the sales process from the very beginning by establishing an agenda and mutually beneficial guidelines for productive conversations.

  • Ask Better Questions

    Learn to improve your information gathering to gain a greater understanding of your prospects, as you help them discover and articulate their needs.

  • Discover Why People Buy

    Learn the high-powered Sandler discovery process used to probe for true buyer motivations. Deals move much faster and more reliably when both sides understand the reasons for doing business. 

  • Uncover the Prospect’s Budget

    You will learn how to get honest information about the investment constraints of your prospects and whether they are willing and able to make them in order to solve their problem.

  • Understand the Decision-Making Process

    Learn how to uncover your prospect's decision-making process and cast of characters, as well as how to spot, remove, or avoid sales roadblocks.

  • Make More Effective Sales Presentations & Close More Sales

    Learn to consistently close and reinforce sales with effective presentations, proposals, or quotes and learn how to set the stage for future business and referrals.

  • Improve Your Performance

    Take a hard look at your attitudes, behaviors, and techniques and how to increase your chances of sustainable success in life and sales.

  • Create a Prospecting Plan for New Business

    Identify your ideal client and the right mix of prospecting activities to find them, and then craft a compelling 30-second commercial to ensure a predictable and sustainable sales funnel.

The certification path to extraordinary results

  • Bronze Certification


    Bronze level knowledge testing is designed to give participants the foundational understanding of the Sandler Selling System so they can begin to apply it.


  • Silver Certification


    The Silver level is designed to ensure that participants who have learned the Sandler strategies can apply them correctly in their specific organizations, roles, and industries.