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Danny Wood Enterprises, L.L.C. | Rutherford, NJ | 201-842-0055

Sandler Essentials

The Foundation of the NEW Sales Development Series

In-Person & Virtual Sessions

201-842-0055 or Book a Call

Sales Development Series

Sandler Essentials is your foundation through the Sandler Sales Development Series.

10 Essentials classes held weekly - Your first step to sales certification

Companies that invest in sales training are 57% more effective than their competitors.

Overcome Today's Sales Challenges

Sales growth is a challenging undertaking in today’s economy and with highly educated prospects. There are hundreds of potential pitfalls including self-limiting beliefs, prospect challenges, the marketplace, and of course, the competition.

The Solution to Sales Success

Sales development is an investment in the growth of your company. While an effective sales team drives business success, an ineffective sales force can result in missed revenue opportunities, low customer satisfaction, and losing to your competitors.

Develop Consistent Lasting Results

  • Build Better Habits - Install a “more, better, different” approach to your goals, plans, and actions
  • Reinforce Positive Beliefs - Improve the way you think about yourself, your organization, and the marketplace
  • Drive Performance - Change the performance of the entire sales organization.
  • Execute Innovative Strategies - Apply more effective strategies and tactics with the appropriate personal presence

Stop Struggling with:

  • Finding and closing enough profitable deals
  • Guiding prospects and buyers through the buyer journey
  • Giving too many discounts and concessions resulting in eroding margins
  • Building client loyalty to expand accounts beyond the initial sale


Evolve the Attitudes, Behaviors, and Techniques of salespeople that improve performance.

On an individual basis, sales training can increase a sales rep's performance by an average of 20%.


Elevate and systematize your customer journey to support sustainable growth goals.

Companies that invest in sales training are 57% more effective than their competitors.


Excel with a proven methodology that drives pipeline growth, increases forecast accuracy, and creates accountability.

Companies that implement a formal sales coaching strategy see 93% of their salespeople meet their quota.

The certification path to extraordinary results

  • Bronze Certification


    Bronze level knowledge testing is designed to give participants the foundational understanding of the Sandler Selling System so they can begin to apply it.


  • Silver Certification


    The Silver level is designed to ensure that participants who have learned the Sandler strategies can apply them correctly in their specific organizations, roles, and industries.